The "Eureka!" moment came in the summer of 2005, when two friends, Debbie Stephens Stauffer and Kathleen Whitehurst, were in Debbie’s kitchen in Northern California working on ideas for a new business venture. During a break, Debbie asked Kathleen to feed her infant son with baby food from a jar.

Kathleen noticed a warning on the jar label that the food should not be kept more than 3 days after opening. "So how do you know how long they've been open" she asked. Busy young mom Debbie replied: "Oh, I wish I knew – you can’t believe how much food we have to throw away because we can’t keep track." Debbie opened her fridge to reveal several half-full baby food jars that would soon be wasted.

Both instantly knew that if they could solve this problem, they'd have a product that would be valuable to people all over the world. So they pulled together a team of family, friends and experts (including Jonathan Bruck) and that led to the creation of the DaysAgo, a digital day counter that attaches to food containers and other things that need smart tracking.

A year and a half later and after lots of moonlighting for double u products, Kathleen's adult daughter, Jamie Whitehurst, also came to work full time for the business to make the DaysAgo a success.

Today, the DaysAgo Digital Day Counter is included among kitchen gadgets and household gifts sold by Whole Foods, H-E-B, Sur La Table, and The Container Store, as well as by specialty retailers throughout the United States and Canada. The unique gadget is also available in the upscale Neiman Marcus kitchen catalog A La Carte